Italian municipalities through the experience of social networks


Open Data is written, data sharing is read, it means Transparency. It is the digitization of the Public Administration. But we are still at the beginning. Much depends on technical skills and technological equipment. Yet it is a philosophy of life to which the Public Administrations are now agreeing, unwillingly or willingly. The Association is collaborating a lot in spreading this philosophy of life Wister and the ForumPa, rare examples of the highest dedication to the mission for Italian innovation and diffusion of IT culture in Italy.
Technology capitalizes on efficiency, social culture and above all a good quality of life for every single citizen. On 3 March, the Agency for Digital Italy, headed by the Presidency of the Council of Ministers, made public a dossier for the government strategy for the dissemination of digital skills 2014-2020, publishing current limits and efficiencies.
School, Health, Local Authorities, Municipalities, Regions, .. everything must be interconnected and accessible and above all behind all this there must be competence, clarity and transparency. In general, there is a strong increase in the presence of Italian municipalities on social networks: a total of 461 official profiles throughout Italy, with a percentage of 6% of the total number of Italian municipalities active on Twitter.
The most complete data is provided by the Department of Public Administration: dutifully mentioning the recent approval of the Simplification decree of the PA (Law 7 August 2015 n.124) - it should be noted that the Public Function Department has commissioned the University of Modena and Reggio Emilia (Dept. of communication and economics) to conduct a research on the use of social networks by the Municipalities.
First private companies and now public administrations have begun to manage profiles and pages of various social media, with the aim of creating more space for dialogue with users and citizens.
To date, there was no national-scale research in Italy that could provide a high-resolution picture of the social phenomenon of the PA: the testimony of some experience, more or less positive, was not sufficient to understand the current trends and to provide indications on possible future transformations .
The University of Reggio Emilia has collected the data provided by over 200 medium-large municipalities, making it possible to describe the state of the art of web 2.0 in municipal administrations with greater precision and to make some assessments of the first years of investment in social networks media as well as to formulate some useful suggestions for the future use of social networks within the municipalities and in the relations between them and the citizens.
From the data collected, it emerged that, in the last 3 years, 45% of the municipalities that participated in the survey have invested in social media.
The tools in which the most widespread investments were made were, in order, Facebook, YouTube, GoogleMap, Blog, Twitter.
There are 709 Italian municipalities of medium and large size (over 15,000 inhabitants). Those who participated in the research by answering the online questionnaire were 206, ie 29% of the reference population. In particular, the following took part in the survey: 75% of the regional capitals, 46% of the total of provincial capitals
From a geographical point of view, all of Italy is well represented by the sample of respondents. In fact, the municipalities that replied to the questionnaire are: the 53% of the northern municipalities, the 34% of the central municipalities, the 20% of the southern municipalities, the 18% of the islands' municipalities.

Twitter and Facebook, therefore, as engines of citizenship, awareness, transparency and greater participation: the government back office, the feed back of the branches.
It's already revolution.
twitter e cittadinanza

At the link the article that marked the turning point in the analysis and awareness of the Municipalities in relation to the use of social networks: The use of Twitter changes the relationship between municipalities and citizens
At the moment there is still no complete and updated report on the use of social networks by the Regions. Basically it could be said that the trend is more or less similar to that of the Municipalities, with some differences, it is evident. The Regions are univocal Bodies of wider social programming even if with less capillary penetration, compared to the Municipalities.
Who is most interested in the evaluation of relations between citizens and Regions is the AgID (Agency for Digital Italy).
On 17 September in Rome, the AgID will present the objectives for the new year and the results of a first impact analysis on the digital skills of the PA
Meanwhile, on 23 July AgID met at Palazzo Vidoni, headquarters of the Department of Public Administration, the managers of information systems and digital agendas of the regions and autonomous provinces. The meeting had the objective of sharing, as already indicated by Minister Maria Anna Madia in a note dated 9 June, the process of creating the public digital identity system (SPID), with particular attention to the contribution of regional administrations on initiatives already underway attributable to the development of digital citizenship and the methods of accessing PA services.
The appointment was also an opportunity to address together the methods of institutional coordination and stable collaboration between AgID and the Regions and Autonomous Provinces, starting from the appropriate correlations between the actions indicated in the Digital Growth strategy, the initiatives that the Regions are making and those they intend to promote within the 2014-2020 programming.

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