When it comes to communication everything seems simple and easy. A sunny scenario opens up before the interlocutor's imagination with a linear, consequential, logical horizon: I tell you 'this', to let you know 'this'. In reality communication is confused with information, and this has been emphasized many times (see Models and paradigms of public communication I part And part II , if they are not displayed well just download the pdf)
But it is said that communication cannot work in a 'simple' way, on the contrary if it wants to be effective it is precisely the way it is responsible for, but its effectiveness depends on a backstage, i.e. complex and articulated development actions. This is especially true for institutional communication, which is based above all on the complexity of setting up and carrying out, which does not mean critical issues but on the contrary means settling the critical issues. Planning in a communication campaign is the primary element, followed by the analysis of the project: purpose/function, objectives/purpose, stakeholders/recipients, field of application, pre-existing scenario, consequent scenario/forecast, costs but above all interests of the only eligible lobby: the citizen.
And Formez knows this. For this reason he has launched several public consultation campaigns, I remember one in particular on the reporting obligation of the Por Fesr Campania 14 20
Public consultation is a tool of participatory democracy that allows citizens, interested parties, and ultimately final decision makers, to express their opinion and point of view.
It is an important piece in the process of identifying social needs and the impact of political actions on everything that is implemented. But public consultations are also and above all important because they carry out a basic and fundamental development action in progress of digital skills with and for the Public Administration.
Roberta Chiappe wrote last February on the website dedicated by Formez to insiders:
In the Italian Digital Agenda, the Strategy for digital growth 2014 – 2020 identifies digital skills as a fundamental element for the digital transformation of the country, focusing on a strong synergy between the public and private sectors. Professional digital skills in the PA are therefore to be considered essential for the modernization process of the PA, and indispensable for implementing the objectives of the Italian Digital Agenda at all levels.
Therefore, great attention must be paid - in the permanent training system of civil servants - to the development of skills on digital culture and to the strengthening of the ability to manage innovation processes, which can allow to conceive and govern digital change within the Public Administration .
We know how tireless Formez's activity is on this front.
Today the Ideario Formez hosts another very important public consultation on the #ADigital Agenda of Rome Capital open to all citizen stakeholders
To participate there is time until 3.12.2016, the last day to send ideas or constructive comments, on how to manage a simple, interconnected, usable and livable Rome.
Just log in to the site Formez and read the instructions on how to participate to send your own project or idea to make Rome easier from the point of view of connections, offer your own idea of a smart city, outline strengths or weaknesses ... In short, connect, share, to be more social or maybe even just to help change reality for the better
We know how much the councilor for simple Rome, Flavia Marzano, cares about the success of the consultation, about the success of her commitment to improve the lives of citizens, her only true lobby