{"id":7766,"date":"2016-06-22T11:00:21","date_gmt":"2016-06-22T09:00:21","guid":{"rendered":"https:\/\/www.statigeneralinnovazione.it\/?p=7766"},"modified":"2016-06-24T18:27:44","modified_gmt":"2016-06-24T16:27:44","slug":"digital-reputation-management","status":"publish","type":"post","link":"https:\/\/www.statigeneralinnovazione.it\/en\/digital-reputation-management\/","title":{"rendered":"Digital Reputation Management"},"content":{"rendered":"

\"DigitalDi recente, \u00e8\u00a0stato pubblicato il libro “Digital Reputation Management<\/a>“,\u00a0manuale diretto a professionisti, studenti, manager, che devono cimentarsi con teorie e pratiche innovative di digital marketing e di gestione della reputazione on line, scritto dal nostro socio\u00a0Sebastiano Paolo Lampignano<\/a> e con la prefazione di Flavia Marzano<\/a>.<\/p>\n

Riceviamo e volentieri pubblichiamo un contributo dell’autore.<\/p>\n

Digital Reputation Management<\/span><\/p>\n

Come gestire, promuovere e difendere la reputazione on line <\/span><\/p>\n

Sempre pi\u00f9 spesso la competizione, sia essa sociale che produttiva, passa attraverso valutazioni che includono la reputazione, <\/b>metro e giudizio sul \u201cchi\u201d produce piuttosto che su \u201ccosa\u201d si produce. L\u2019innovazione non pu\u00f2 pi\u00f9 limitarsi alle tecniche di produzione ma deve includere il modo in cui l\u2019impressa o l\u2019ente pubblico proietta la propria esistenza. Per questo, oggi pi\u00f9 che mai, la gestione della reputazione<\/b> \u00e8 oggetto di indagine, soprattutto in un mondo nel quale il veicolo di trasmissione non \u00e8 rappresentato solo dal passaparola fisico ma da quello immateriale che esplode in rete. L\u2019universo digitale collassa tempo e spazio, la velocit\u00e0 di diffusione delle critiche rischia di annullare qualsiasi difesa, la risposta maldestra a una crisi pu\u00f2 rivelarsi estremamente costosa. La confusione tra Reputazione e Notoriet\u00e0 non aiuta nella comprensione del fenomeno. \u00c8 utile, quindi, ripartire dagli schemi semiotici del credere<\/b> he was born in know<\/b>, ofaffidabilit\u00e0<\/b> and of credibilit\u00e0<\/b>, della trust<\/b> and of diffidenza<\/b>, per costruire strategie permanenti di Marketing Digitale<\/i>, efficaci e innovative. Marketing che utilizzando indagini corrette di Sentiment Analysis, comprendendone limiti, potenzialit\u00e0 e piattaforme, sia in grado di intercettare giudizi e opinioni sul proprio brand. Si partecipa cos\u00ec alla nascita di un nuovo segmento del sapere, denominato Semiomatica (Semiomatics), che unisce la comprensione semiotica degli accadimenti digitali alla potenza del supporto informatico. Poi, sulla base del modello operativo denominato Digital Reputation Management – Life Cycle<\/b>, \u00e8 possibile organizzare l\u2019insieme delle attivit\u00e0 e delle nuove professionalit\u00e0 richieste per la costruzione e difesa della proiezione pubblica. L\u2019analisi dello scenario, nel quale le reputazioni si esaltano e si deteriorano, \u00e8 anche occasione per ospitare il pensiero e l\u2019esperienza di professionisti, manager, imprenditori del settore e docenti universitari.<\/p>","protected":false},"excerpt":{"rendered":"

Di recente, \u00e8\u00a0stato pubblicato il libro “Digital Reputation Management“,\u00a0manuale diretto a professionisti, studenti, manager, che devono cimentarsi con teorie e pratiche innovative di digital marketing e di gestione della reputazione on line, scritto dal nostro […]<\/p>\n","protected":false},"author":2476,"featured_media":7770,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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